Welcome to the Tapped In Sales podcast, your ultimate resource for all things related to beverage distribution sales. This podcast is designed to empower sales teams, offer insightful industry knowledge, and provide practical advice to help you navigate the ever-evolving landscape of beverage distribution.
Resources
Selling Smarter with Scheppers Distributing
Joe Priesmeyer, President of Scheppers Distributing,talks about the team’s shift in mindset with the help of VXP. “I see our employees asking the right questions, focusing on both volume and profits, and genuinely understanding the impact of their choices. It’s incredible to witness our team excitedly discussing strategies to enhance GP across different accounts, recognizing the importance of each decision”.
The Zara-Inspired Decision-Making System for Beer Distributors
Beer distributors can leverage AI-driven insights and quick, data-backed decisions similar to those used by fast fashion retailer Zara. Read how to use VXP to optimize your operations and stay ahead of competitors.
The Moneyball Strategy: Boosting Beer Sales with Data-Driven Tactics
On this podcast with Kary Shumway from Beer Business Finance, I broke down how beer distributors can harness the power of the Moneyball methodology of relying on data-driven decision-making to elevate their sales.
Transforming Sales Teams in the Beverage Industry
In the beverage industry, it is common for sales teams to take a short-term thinking approach to retailers’ businesses.
However, distributors can foster a more sustainable and successful sales approach by teaching salespeople to think differently about their role and how they can add value to their clients’ businesses.
Efficiencies in Beer Distribution with VXP
AT&T’s journey with automation sheds light on the transformative power of AI in the business world.
With VXP, we’ve melded advanced AI capabilities into our automation tools. These AI-enhanced tools empower distributors to manage inventory, predict which products will resonate with specific accounts, and determine optimal display strategies.
The Power of AI and Data-Driven Decisions
The retail landscape, particularly for beer distributors, is one marked by complexity. Every sales rep juggles an immense range of tasks, from handling sales across multiple stores to navigating the needs of numerous suppliers. With such an intricate dance of products, prices, and pitches, the opportunity for maintaining the status quo is high, and the clarity of decision-making can sometimes get clouded.
Read how Artificial Intelligence (AI), can be used to change the way you do business.
Podcast: The VXP Impact: Stokes Distributing’s Sales Revolution
Sales compensation has always been a critical component in driving sales and business growth. When executed correctly, it can result in significant improvements in team motivation, sales results, and operational efficiency. On a recent podcast, we delved deep into the transformative journey of Stokes Distributing and their experiences in sales compensation planning.
Podcast: Do This to Reduce Finished Product Loss by 50%
Bud Dunn recently talked with Kary Shumway from Beer Business Finance on using VXP to help distributors reduce finished product loss and increase gross profit.
Bud shared how VXP can effectively reduce finished product loss by 50% or more, while simultaneously increasing gross profit per CE by 20 cents or more.
A Better Use of Co-op Supplier Incentive Dollars
In the beverage distribution industry, co-op dollars are often used to fund sales rep incentives in order to promote and sell the brewery’s products. However, I wonder if this is the best use of brewery and distributor time and money.
While co-op incentives can be an effective way to drive sales and promote products, I believe it is worth considering alternative approaches that could help to build a more collaborative and mutually beneficial relationship between distributors and suppliers.
Strategies for Beer Distributors to Master Market Shifts
In the dynamic world of beer distribution, market trends can shift rapidly. External factors, such as changes in consumer preferences, economic fluctuations, and even unexpected news coverage can impact a brand’s popularity overnight.
This guide explores how to navigate these shifting landscapes effectively, offering insights on mitigating the impact of a brand slump and capitalizing on a competitor’s downturn.
Designing an Effective Sales Incentive Structure in the Beverage Distribution Industry
By carefully considering the unique challenges and opportunities presented by the beverage distribution industry, it is possible to design an effective incentive structure that motivates salespeople to achieve the desired outcomes while also aligning with the goals and objectives of the organization.