VXP
Smarter Analytics For More Profitable Results
Whether you’re building from scratch, expanding, or rethinking your current layout, the decisions you make today will either deliver long-term operational efficiency—or cost you money.
Listen to our discussion with our guest, Mike Pratt of Facility Planning, to learn more.
ROE asks a simple question: Was the outcome worth the energy I had to spend?
It’s not a formal financial ratio. It’s a gut-check calculation reps make daily. And this unspoken equation shapes how salespeople respond to incentives, allocate time, and ultimately decide what gets executed in the market—and what doesn’t.
Pay transparency isn’t about creating drama. It’s about creating clarity. Whether you’re trying to roll out a new pay plan, re-engage a flatlining team, or retain your top performers, transparent compensation can transform your sales culture from the inside out. Here’s why—and how—you should do it.
Bud, Mike, and Ross dig into the real consequences of mid-month goal changes and stretch targets that were never meant to be hit. It’s more than just bad math—it’s bad leadership. And it’s killing momentum inside sales teams.
As consumer tastes shift and traditional beers struggle, many beer distributors are looking to non-alcoholic (NA) products as a path forward. But this shift isn’t just about adding SKUs—it’s about rethinking merchandising strategy, internal culture and how we reward reps.
Most beer distributors are still staring at margin percentages like they’re gospel. But here’s the problem: margin % doesn’t tell you what actually hits your bottom line. It’s just a ratio — and it can trick you into ignoring products that make you the most money.
This isn’t a finance lesson. It’s a psychology playbook. Compensation hits people in the gut. That’s why Episode 53 of Tapped In Sales is all about what really happens when you move from guaranteed salary to variable pay.
Finished Product Loss (FPL) is often seen as an unavoidable cost of doing business in beer distribution. However, distributors who commit to clear tracking and better accountability often see a 50%+ reduction in FPL within 12 months.
From the rise of the “omni-bibulous” consumer (who drinks across categories) to the impact of cannabis and migration trends, this episode breaks down key insights that distributors can use to refine their strategies.
Less Effort, More Money. Joe Marcantel reported “We’d spend a full week every month figuring out our PFP sheet. With VXP? It’s an hour on a Zoom call.” Tune in to see how DLJ flipped their sales strategy from distribution-focused to revenue-driven sales.
The Tapped In Sales podcast is back with an in-depth recap of the 2025 Beer Business Daily Beer Summit and Wine & Spirits Summit. Bud and Mikey break down the most impactful moments including actionable insights, industry-shaping trends, and bold predictions and what they mean for beer distributors navigating an ever-evolving market.
As another year wraps up, the team at VXP is reflecting on a year of watching the distribution industry shift and change. From our vantage point as sales partners, we have the opportunity to observe and contribute to the way that dozens of different wholesalers operate.
This letter isn’t just a recap; it’s a conversation starter about where we’re heading and what’s possible for all of us in the year ahead.
