for Distributors
A New Era of Efficiency and Engagement for Your Sales Team
At VXP, we’re redefining how beer distributors maximize profitability through data and dynamic execution. With VXP you will go beyond traditional variable pay plans—integrating real-time execution tracking, guided selling, and data-driven decision-making tools. Our innovative approach ensures your sales team is aligned, motivated, and equipped to deliver outstanding in-market results.
A New Approach to Sales Success
In the beverage distribution industry, success isn’t only about selling more—it’s about selling smart. At VXP, we go beyond traditional sales metrics by focusing on what drives profitability: maximizing gross profit, optimizing volume, and minimizing product loss. Our approach aligns incentives with these goals, empowering sales reps to think strategically, capitalize on opportunities, and grow brands.
Bold Moves for Unmatched Results
VXP is about transformative change. By combining Volume x Profit goals with tailored execution targets and supplier-aligned incentives, VXP offers a comprehensive strategy for sales team success. Our bold, data-driven approach pushes beyond the status quo to deliver significant growth and performance that sets your distributorship apart.
What Does This Mean for You and Your Market?
With VXP, you’re not just keeping up with the market – you’re staying ahead of it. The VXP system provides your sales reps with the context they need to make informed decisions, allowing them to understand how to grow volume and profit in their market.
But it’s not just about understanding the market – it’s about shaping it. By seeing daily outcome goals and real-time execution goals, VXP encourages your sales reps to meet their targets and redefine them. This approach ensures that your sales reps are not only motivated to achieve their targets but also to make the most profitable decisions for your business.
“The impact of our partnership with VXP on our sales reps has been overwhelmingly positive. The ease of use of the app has not only made looking at our business on a daily basis enjoyable but has also instilled in our team an infectious sense of enthusiasm. Our reps are now more than ever, fired up to tap into this new tool’s potential and drive their individual growth. I have to say, seeing this newfound excitement makes the decision to switch to VXP a no-brainer”
– Matthew Mumme, Vice President of Sales/GM, Stokes Distributing
Impressive First-Year Results with VXP
The proof of VXP’s effectiveness lies in the impressive results our clients have seen in just the first year of implementation. Our approach to variable pay plans has not only revolutionized the way our clients operate, but it has also delivered tangible, measurable results.
Profit Growth
One of the key outcome goals with VXP is total gross profit. In the first year of using VXP, our clients have seen as much as +20 cents in Gross Profit per CE growth over trend. This significant increase demonstrates the power of aligning sales reps’ incentives with growing your business.
Reduction in Costs
In addition to boosting gross profit, VXP has also helped our clients significantly reduce their Out of Code (OOC) and Close to Code (CTC) costs. By focusing sales reps on total product loss on their route, VXP has led to up to a 50% reduction in these costs in the first year.
These impressive first-year results are just the beginning. As your sales team continues to use VxP, we expect these results to continue to improve, driving even greater growth and profitability for your business.
Join the VXP Community of Distributors
- 1,500+ Beer Distributor Sales reps
- 60 days between you and sales transformation
- 25 Distributors following the VXP system
- 1 proven way to transform your team
Empowering Your Sales Team with Outcome and Execution Targets
At the heart of VXP lies a powerful concept: the distinction between outcome goals and execution targets. This distinction serves as the foundation for our approach, providing a comprehensive framework that empowers your sales team to drive growth and profitability.
“Settling our sales staff pay based on a data-driven process has been a big step up for Stokes. This is very much like the analysis and decision making tools that I worked with in healthcare for many years, and that is a very data dependent environment. The future of Stokes Distributing with VXP looks very promising”
– Chris Leonard, Chief Financial Officer, Stokes Distributing
Outcome Goals: The Silent Hand
Outcome goals represent the end results that your sales team strives to achieve. These are the tangible targets that align with the overall growth and profitability of your business. With VXP, we encourage sales reps to focus on three key outcome goals: total gross profit, total volume, and total product loss on their route.
By aligning these outcome goals with your business objectives, VXP empowers your sales team to seize opportunities and grow brands in ways you’ve never seen before. These goals serve as the destination for your sales team, providing a clear and measurable target to aim for.
Execution Targets: Navigating the Path to Success
While outcome goals define the endgame, execution targets map out the route to get there. At VXP, we emphasize the power of execution targets—focused actions and strategies that guide your sales team toward the most profitable decisions. By aligning incentives with clear, actionable objectives, VXP creates a dynamic environment where your team is driven to succeed for unparalleled growth.
Distributor-Focused Objectives with VxP
Success in beverage distribution is about more than just setting goals—it’s about executing them flawlessly. VXP brings a fresh approach with distributor-specific objectives that align with your business goals and market dynamics, driven by real-time execution and precise task management.
“Before we started with VXP, we tried an internal version of the program ourselves but struggled to see any traction. Once we brought VXP on board, we immediately noticed growth that had previously been stagnant. Now we’re seeing revenue gains even where case trends are flat, all because VXP helped us zero in on what really matters. I only wish we’d made the switch sooner.”
– Joe Marcantel, COO, Daniel L. Jacob & Co., Inc
Customizable and Strategic Objectives
Every distributor faces unique challenges and opportunities. VXP allows for the customization of objectives tailored to your needs, whether it’s increasing distribution, enhancing display presence, or aligning with supplier performance. With features like guided selling and optimized task management, VXP ensures your team is always on the right path.
Data-Driven Execution and Real-Time Insights
Integrating seamlessly with your route accounting system, VXP delivers daily, real-time insights to sales reps. This empowers them to make data-driven decisions that align with your objectives, track their progress, and adapt strategies in real time for optimal performance. With VXP, distributors can monitor in-market execution, ensure compliance, and drive growth like never before.
Incentivizing Success
To drive success, VXP aligns incentives with your targeted objectives. This means that your sales reps are not just motivated to meet their targets, but they’re also incentivized to make the most profitable decisions for your business. This alignment of objectives and incentives creates a powerful motivation for your sales team, driving them to exceed their goals and contribute to the overall success of your distributorship.
Supplier Incentives with VXP
In the distribution industry, supplier funded incentives are a key part of the compensation system. However, managing these incentives can often be a complex task, requiring careful coordination between distributors and suppliers. With VXP, we’ve transformed this process, making it simple to manage and benefit from supplier engaged incentives.
Aligning Interests
At VXP, we understand that the best results come from a partnership where both parties’ interests are aligned. That’s why VXP allows you to focus your supplier incentives on what’s best for both parties. By aligning these incentives with your distributor targeted objectives, you can ensure that your sales team is motivated to make decisions that benefit both your distributorship and your suppliers.
Streamlined Reporting
One of the key challenges with supplier incentives is reporting. Distributors need to track the results of these incentives internally, while also reporting these results to suppliers. VXP streamlines this process, providing real-time tracking and reporting of incentive results.
With VXP, your sales reps can see the impact of their efforts in real-time, allowing them to adjust their strategies and focus their efforts where they’re most effective. At the same time, you can provide your suppliers with real-time reports, keeping them informed and engaged in the process.
Sales Automation
VXP isn’t just a set-and-forget system; it’s a dynamic platform that evolves with your business. As market conditions shift and your distributorship grows, VXP adapts—allowing continuous refinement of objectives to keep your sales team focused on what matters most.
Automated Sales Processes for Maximum Efficiency
VXP reduces administrative burdens through automated sales processes, enabling your management team to focus on strategic selling. With automated workflows and streamlined operations, VXP boosts productivity and keeps your sales force agile and informed.
Empowering Reps with Mobile-First Capabilities
With enhanced mobile capabilities, the VXP app allows reps to capture field data, report tasks, and adjust strategies in real-time, providing flexibility and responsiveness on the go.
“VXP has been a game-changer for our reps on the ground. In one instance, a rep made a strategic choice between two brands based on profit margin rather than just volume, something we hadn’t seen before. It’s empowering to watch our team make decisions that are aligned with both GP growth and our business goals.”
– Dan Guzek, General Manager, Calumet Breweries
Revolutionizing Engagement and Growth
VXP combines real-time tracking, process optimization, and data-driven insights to create a comprehensive growth framework. Empower your sales team to make better decisions aligned with your business and supplier goals, ensuring a win-win for everyone involved.
VXP Benchmarking: Your Personal Data Analyst
At VXP, we understand the power of data. That’s why we’ve incorporated a robust benchmarking system into VXP. As a VXP client, benchmarking is like having a personal data analyst, providing valuable insights that can drive more results for your team.
Quarterly Benchmarking
With VXP, we provide quarterly benchmarking based on our industry knowledge. This allows you to see how your performance stacks up against other distributors using VXP. By comparing your results with others in the industry, you can identify areas of strength and opportunities for improvement.
Data-Driven Insights
But benchmarking is more than just comparing numbers. It’s about understanding what those numbers mean and how you can use them to drive results. That’s where our team of data analysts comes in.
Our analysts compile and analyze the benchmarking data, providing you with actionable insights. These insights can help you understand trends, identify best practices, and make informed decisions about your variable pay plans.
“This isn’t just a flashy tool—it’s a game-changer. VXP is helping us build an organization rooted in meritocracy. It’s driving the shift we need to ensure every team member is striving to be a top performer.”
– Mike Flynn, President, Lakeshore Beverage
Driving Results
With VXP benchmarking, you’re not just getting data. You’re getting insights that can drive results. By understanding how your performance compares to others and what you can do to improve, you can take your sales team to new heights of efficiency and engagement.
Experience the power of data with VXP benchmarking. Let our team of data analysts provide you with the insights you need to drive results for your team.
Take the next step with VXP
If you’re ready to:
- Revolutionize your approach to variable pay plans
- Align your sales team’s efforts with the goals of your business
- Easily track and report on supplier incentives
- Drive sales transformation
Then join the industry-leading distributors using VXP. With VXP, you’re not just keeping up with your market – you’re staying ahead of it. Contact us today to learn more about how VXP can transform your business.