for Distributors
A New Era of Efficiency and Engagement for Your Sales Team
At VxP, we believe in doing things differently and doing them disproportionately. This philosophy is at the heart of VxP 2.0, our latest innovation designed to revolutionize the way your organization approaches variable pay plans.
Doing Things Differently
In the beer distribution industry, traditional methods often focus on volume and/or revenue alone. But at VxP, we understand that not all cases are created equal. That’s why VxP encourages sales reps to focus on total gross profit, total volume, and total product loss on their route. This unique approach aligns sales reps’ incentives with growing your business, empowering them to seize opportunities and grow brands in ways you’ve never seen before.
Doing Things Disproportionately
VxP is not about making incremental changes. It’s about making big, bold moves that can transform your business. By integrating Volume x Profit commissions with Sales Objectives and Supplier incentives, VxP provides a 360-degree approach to leading your sales team. This disproportionate focus on comprehensive data analysis and goal setting is designed to drive unprecedented results.
What Does This Mean for You and Your Market?
With VxP, you’re not just keeping up with the market – you’re staying ahead of it. The VxP system provides your sales reps with the context they need to make informed decisions, allowing them to understand how to grow volume and profit in their market.
But it’s not just about understanding the market – it’s about shaping it. By focusing on outcome and process goals, VxP encourages your sales reps to not only meet their targets but to redefine them. This approach ensures that your sales reps are not only motivated to achieve their targets but also to make the most profitable decisions for your business.
“The impact of our partnership with VxP on our sales reps has been overwhelmingly positive. The ease of use of the app has not only made looking at our business on a daily basis enjoyable but has also instilled in our team an infectious sense of enthusiasm. Our reps are now more than ever, fired up to tap into this new tool’s potential and drive their individual growth. I have to say, seeing this newfound excitement makes the decision to switch to VxP a no-brainer”
– Matthew Mumme, Vice President of Sales/GM, Stokes Distributing
Impressive First-Year Results with VxP
The proof of VxP’s effectiveness lies in the impressive results our clients have seen in just the first year of implementation. Our approach to variable pay plans has not only revolutionized the way our clients operate, but it has also delivered tangible, measurable results.
Profit Growth
One of the key outcome goals with VxP is total gross profit. In the first year of using VxP, our clients have seen as much as +20 cents in Gross Profit per CE growth over trend. This significant increase demonstrates the power of aligning sales reps’ incentives with growing your business.
Reduction in Costs
In addition to boosting gross profit, VxP has also helped our clients significantly reduce their Out of Code (OOC) and Close to Code (CTC) costs. By focusing sales reps on total product loss on their route, VxP has led to up to a 50% reduction in these costs in the first year.
These impressive first-year results are just the beginning. As your sales team continues to use VxP, we expect these results to continue to improve, driving even greater growth and profitability for your business.
Join the VxP Community of Distributors
- 1,000+ Beer Distributor Sales reps
- 60 days between you and sales transformation
- 20 Distributors following the VxP system
- 1 proven way to transform your team
Empowering Your Sales Team with Outcome and Process Goals
At the heart of VxP lies a powerful concept: the distinction between outcome goals and process goals. This distinction serves as the foundation for our approach, providing a comprehensive framework that empowers your sales team to drive growth and profitability.
“Settling our sales staff pay based on a data-driven process has been a big step up for Stokes. This is very much like the analysis and decision making tools that I worked with in healthcare for many years, and that is a very data dependent environment. The future of Stokes Distributing with VxP looks very promising”
– Chris Leonard, Chief Financial Officer, Stokes Distributing
Outcome Goals: The Destination
Outcome goals represent the end results that your sales team strives to achieve. These are the tangible targets that align with the overall growth and profitability of your business. With VxP, we encourage sales reps to focus on three key outcome goals: total gross profit, total volume, and total product loss on their route.
By aligning these outcome goals with your business objectives, VxP empowers your sales team to seize opportunities and grow brands in ways you’ve never seen before. These goals serve as the destination for your sales team, providing a clear and measurable target to aim for.
Process Goals: The Journey
While outcome goals represent the destination, process goals represent the journey. These are the actions and strategies that your sales team employs to reach their outcome goals. VxP introduces a new focus on process goals, centering on objectives and incentives that drive the most profitable decisions for your business.
Process goals with VxP are not just about meeting targets. They’re about redefining them. By focusing on strategic objectives and aligning incentives with these objectives, VxP ensures that your sales team is not only motivated to achieve their targets but also incentivized to exceed them.
With VxP, outcome and process goals work hand in hand, providing a comprehensive framework for driving success. By understanding the destination and the journey, your sales team is equipped to navigate the complex landscape of the distribution industry and drive unprecedented results.
Distributor Targeted Objectives with VxP
Achieving targeted objectives is crucial for success. With VxP, we’ve taken a fresh approach to this concept, focusing on distributor-specific objectives that align with your unique business goals and market dynamics.
Customized Objectives
Every distributorship is unique, with its own set of challenges and opportunities. That’s why VxP allows for the customization of objectives based on your specific needs. Whether you’re looking to increase distribution, drive displays, or focus on a supplier’s performance, VxP provides the tools and insights you need to set and track these objectives effectively.
Data-Driven Decision Making
VxP integrates with your route accounting system, delivering daily insights to each sales rep. This data-driven approach empowers your sales team to make informed decisions that align with your targeted objectives. By understanding their performance in real-time, sales reps can identify opportunities for growth and address potential issues before they impact your bottom line.
Incentivizing Success
To drive success, VxP aligns incentives with your targeted objectives. This means that your sales reps are not just motivated to meet their targets, but they’re also incentivized to make the most profitable decisions for your business. This alignment of objectives and incentives creates a powerful motivation for your sales team, driving them to exceed their goals and contribute to the overall success of your distributorship.
Supplier Engaged Incentives with VxP
In the distribution industry, supplier funded incentives are a key part of the compensation system. However, managing these incentives can often be a complex task, requiring careful coordination between distributors and suppliers. With VxP, we’ve transformed this process, making it simple to manage and benefit from supplier engaged incentives.
Aligning Interests
At VxP, we understand that the best results come from a partnership where both parties’ interests are aligned. That’s why VxP allows you to focus your supplier incentives on what’s best for both parties. By aligning these incentives with your distributor targeted objectives, you can ensure that your sales team is motivated to make decisions that benefit both your distributorship and your suppliers.
Streamlined Reporting
One of the key challenges with supplier incentives is reporting. Distributors need to track the results of these incentives internally, while also reporting these results to suppliers. VxP streamlines this process, providing real-time tracking and reporting of incentive results.
With VxP, your sales reps can see the impact of their efforts in real-time, allowing them to adjust their strategies and focus their efforts where they’re most effective. At the same time, you can provide your suppliers with real-time reports, keeping them informed and engaged in the process.
Continuous Improvement
VxP is not a static system. As your business evolves, so too can your objectives. VxP allows for continuous refinement of your objectives based on market changes, business growth, and the evolving needs of your distributorship. This flexibility ensures that your sales team is always focused on the objectives that matter most to your business.
VxP represents a new era of efficiency and engagement for your sales team. By doing things differently and disproportionately, we’re revolutionizing the way your organization approaches variable pay plans. With a focus on distributor targeted objectives and supplier engaged incentives, VxP provides a comprehensive framework for driving growth and profitability.
Our system empowers your sales team with the tools and insights they need to make informed decisions, aligning their efforts with the goals of your business and your suppliers. With real-time tracking and reporting, VxP keeps everyone informed and engaged, creating a win-win situation for all parties involved.
VxP Benchmarking: Your Personal Data Analyst
At VxP, we understand the power of data. That’s why we’ve incorporated a robust benchmarking system into VxP. As a VxP client, benchmarking is like having a personal data analyst, providing valuable insights that can drive more results for your team.
Quarterly Benchmarking
With VxP, we provide quarterly benchmarking based on our industry knowledge. This allows you to see how your performance stacks up against other distributors using VxP. By comparing your results with others in the industry, you can identify areas of strength and opportunities for improvement.
Data-Driven Insights
But benchmarking is more than just comparing numbers. It’s about understanding what those numbers mean and how you can use them to drive results. That’s where our team of data analysts comes in.
Our analysts compile and analyze the benchmarking data, providing you with actionable insights. These insights can help you understand trends, identify best practices, and make informed decisions about your variable pay plans.
Driving Results
With VxP benchmarking, you’re not just getting data. You’re getting insights that can drive results. By understanding how your performance compares to others and what you can do to improve, you can take your sales team to new heights of efficiency and engagement.
Experience the power of data with VxP benchmarking. Let our team of data analysts provide you with the insights you need to drive results for your team.
Take the next step with VxP
If you’re ready to:
- Revolutionize your approach to variable pay plans
- Align your sales team’s efforts with the goals of your business
- Easily track and report on supplier incentives
- Drive sales transformation
Then join the industry-leading distributors using VxP. With VxP, you’re not just keeping up with your market – you’re staying ahead of it. Contact us today to learn more about how VxP can transform your business.