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Smarter Analytics For More Profitable Results

  • What We Do
    • Focus on GP$
    • Focus on REV$
    • Focus on Volume
  • Key Features
    • Sales Execution Tracking
    • Supplier Incentive Tracking
    • Variable Compensation Tracking
    • Sales Analytics
    • Reduce Finished Product Loss
  • How We Deliver
    • Implementation
    • Advanced Sales Analytics
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Beverage Distribution

Cut Finished Product Loss by 50%: How to Track FPL and Take Action

Bud Dunn | April 11, 2025

Finished Product Loss (FPL) is often seen as an unavoidable cost of doing business in beer distribution. However, distributors who commit to clear tracking and better accountability often see a 50%+ reduction in FPL within 12 months.

Driving Profit with Purpose: How DLJ Distributing Transformed Sales with VXP

Bud Dunn | February 5, 2025

Less Effort, More Money. Joe Marcantel reported “We’d spend a full week every month figuring out our PFP sheet. With VXP? It’s an hour on a Zoom call.” Tune in to see how DLJ flipped their sales strategy from distribution-focused to revenue-driven sales.

How to Make Your PFP a Guaranteed Monthly Bonus

Bud Dunn | December 1, 2024

Bud and Mike discuss how Performance-based pay (PFP) can turn from a motivator into an entitlement, and how to shake up incentive structures to re-engage your sales team.

Handling Price Increases with Strategy

Bud Dunn | November 4, 2024

Navigating price increases can be one of the toughest challenges for beverage distributors. On a recent episode of the Tapped In Sales podcast, Bud and Mikey broke down the best ways to handle price increases from a profitability standpoint including limiting bridge buying, synchronizing increases across suppliers, and maintaining strong customer relationships.

Rethinking Annual Business Planning (ABP)

Bud Dunn | October 24, 2024

As the industry enters Annual Business Planning (ABP) season, the often tedious task of aligning supplier expectations with distributor realities is upon us. In this episode of Tapped In Sales, Bud and Mikey dive into how to approach these meetings with a fresh perspective—focusing on aligning goals that lead to mutual success rather than inevitable frustration.

Introducing the Tapped In Sales Podcast

Bud Dunn | August 8, 2024

Welcome to the Tapped In Sales podcast, your ultimate resource for all things related to beverage distribution sales. This podcast is designed to empower sales teams, offer insightful industry knowledge, and provide practical advice to help you navigate the ever-evolving landscape of beverage distribution.

Selling Smarter with Scheppers Distributing

Bud Dunn | December 15, 2023

Joe Priesmeyer, President of Scheppers Distributing,talks about the team’s shift in mindset with the help of VXP. “I see our employees asking the right questions, focusing on both volume and profits, and genuinely understanding the impact of their choices. It’s incredible to witness our team excitedly discussing strategies to enhance GP across different accounts, recognizing the importance of each decision”.

The Zara-Inspired Decision-Making System for Beer Distributors

Bud Dunn | October 30, 2023

Beer distributors can leverage AI-driven insights and quick, data-backed decisions similar to those used by fast fashion retailer Zara. Read how to use VXP to optimize your operations and stay ahead of competitors.

The Moneyball Strategy: Boosting Beer Sales with Data-Driven Tactics

Bud Dunn | September 28, 2023

On this podcast with Kary Shumway from Beer Business Finance, I broke down how beer distributors can harness the power of the Moneyball methodology of relying on data-driven decision-making to elevate their sales.

Transforming Sales Teams in the Beverage Industry

Bud Dunn | September 12, 2023

Calendar with a dollar sign

In the beverage industry, it is common for sales teams to take a short-term thinking approach to retailers’ businesses.

However, distributors can foster a more sustainable and successful sales approach by teaching salespeople to think differently about their role and how they can add value to their clients’ businesses.

Efficiencies in Beer Distribution with VXP

Bud Dunn | September 5, 2023

AT&T’s journey with automation sheds light on the transformative power of AI in the business world.

With VXP, we’ve melded advanced AI capabilities into our automation tools. These AI-enhanced tools empower distributors to manage inventory, predict which products will resonate with specific accounts, and determine optimal display strategies.

The Power of AI and Data-Driven Decisions

Bud Dunn | August 17, 2023

The retail landscape, particularly for beer distributors, is one marked by complexity. Every sales rep juggles an immense range of tasks, from handling sales across multiple stores to navigating the needs of numerous suppliers. With such an intricate dance of products, prices, and pitches, the opportunity for maintaining the status quo is high, and the clarity of decision-making can sometimes get clouded.

Read how Artificial Intelligence (AI), can be used to change the way you do business.

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