Bud Dunn
President of VXP
As the President of Volume x Profit Tech (VXP), Bud Dunn is passionate about the intersection of data, strategy, and human motivation. With a focus on creating driven sales teams, he leverages decades of experience in the beverage industry from his family-owned wholesaler, Atlas Sales in Battle Creek, MI.
Bud is dedicated to developing strategies that go beyond mere sales figures. At VXP, the emphasis is on crafting compelling incentives, empowering distributor sales teams, and ultimately delivering highly profitable results.
Bud is a seasoned beer industry speaker, presenting to organizations like Zywiec Breweries PLC Poland, on podcasts, to KEG groups, and at supplier summits. He has presented as a conference speaker, panelist, and panel moderator for conferences including the Beer Business Daily Summit, National Beer Wholesalers Association, and NBWA’s Next Generation Conference.
Current Speaking Topics
Transforming Beer Distribution: Embracing the AI Revolution
As new technology emerges, the beer industry finds itself in a monumental shift. In this talk, we dive into this transformation, exploring the seamless integration of Artificial Intelligence, technology, and data analytics in beer distribution.
From revolutionizing sales strategies to improving operational efficiencies, we’ll uncover how these digital advancements are reshaping the industry’s trajectory.
This talk aims to guide distributors towards embracing the future, offering tangible benefits and practical steps to navigate towards a more informed, efficient, and successful industry.
Key Takeaways:
- Understand the pivotal role of Artificial Intelligence, technology, and data analytics in transforming beer distribution.
- Explore real-world experiments and pioneering use cases to grasp the potential impact of digital advancements.
- Learn practical steps to integrate these technologies into your distribution operations.
- Recognize the importance of employee mindset and incentives in driving adoption and fostering growth.
Incentives vs Entitlements: How to Get More Effort From Your Team
With today’s workforce, motivating a team to deliver their best effort consistently is a significant challenge. This transformative talk is designed to equip leaders with the insights and tools necessary to foster a culture of high performance and engagement.
We’ll delve into the psychology of motivation, revealing how the strategic use of incentives can inspire dedication and hard work. Attendees will leave with practical strategies for effectively balancing incentives and expectations, ensuring their teams are not only motivated but also aligned with organizational goals.
Whether you’re leading a small team or managing a large workforce, this talk will provide valuable ideas for cultivating a motivated and high-performing team.
Key Takeaways:
- Understand the psychology behind motivation and the strategic use of incentives.
- Learn how you may be fostering a sense of entitlement and hindering your team’s effort and productivity.
- Gain practical strategies for effectively balancing incentives and expectations.
- Cultivate an environment where employees are aligned with organizational goals.
Inspire and Enroll: Leading Beyond Command and Control
It’s obvious that today’s workforce is pushing back on traditional “command and control” structures at work. So what does the future look like to create teams that are aligned and motivated, without rules-driven hierarchy?
This engaging talk explores the evolving landscape of work, emphasizing the importance of creating a culture that values autonomy, trust, and aligned incentives. Drawing from brain science and human behavior insights, we’ll uncover how leaders can foster cohesive, high-performing teams.
Participants will gain practical strategies for building trust, predictability, and consistency within teams, while also learning methods to elicit extra effort and drive in the modern workforce.
Key Takeaways:
- Understand the need for a shift in leadership strategies to lead a workforce including Gen X, Millennials, and Gen Z.
- Learn practical methods for building trust and consistency within teams.
- Discover how to leverage Mastery, Autonomy, and Purpose to inspire and enroll team members.
- Gain insights to transform your leadership approach and create meaningful work environments.
