
VXP Sales Execution Tracking
Tailored Solutions for Your Strategic Needs

VXP understands that sales execution tracking is crucial for driving your team’s performance and achieving your strategic goals. Whether you call it “Impact Tracking,” “Pay for Performance (PFP),” or “Monthly Business Objectives (MBOs),” VXP will allow you to create customizable sales plans to meet your unique needs.

“Over the years, we have tried numerous different ‘Pay For Performance’ structures.
Nothing has come close to being as effective as VXP.”
Robbie Maletis
Maletis Beverage
Customizable Objective Types
for Every Strategic Initiative
VXP offers a variety of objective types designed to align with your market goals. Our tool can easily track your sales team’s execution of goals and incentives. Here’s a breakdown of the sales execution tracking tools VXP has to offer.
Image Objectives
Image Confirmation: Track and confirm sales activities such as displays, features in the on-premise channel, and shelf placements using photo evidence. Sales reps easily take a photo of their completed objective within the VXP app to report its completion.
Image Validation: Create objectives that incentivize sales reps based on the number of cases or displays present on the floor.
Quantity Objectives
Seamlessly integrate with your route accounting software (RAS) to set measurable, data-backed targets.
POINT OF DISTRIBUTION (POD) TRACKING
- New Pods: Launch new products with ease by setting targets for your sales team by route.
- Simple PODs: Target brand level growth across the market regardless of package placed.
- Delta POD Growth: Set and verify new placements and measure distribution growth vs the last the last 30, 60, or 90 days (or any time period you’d like to compare).
CE GOALS
Set and Track volume goals.
WINE & SPIRITS UNITS
Set and Track bottle or unit sales goals.
REVENUE OR GP TARGETS
Focus on gross profit or revenue growth.
Binary Objectives
Simple Yes/No Completion
Straightforward and efficient, these objectives allow for basic yes/no tracking without requiring invoice confirmation or photo validation.
Multi-Objectives
Simplified Sales Views
Combine multiple objectives into a unified view for your sales reps and clean up the clutter. For example, require a new product placement alongside a confirmation photo of it displayed on shelves.
Grouped Objectives
Comprehensive Completion Metrics
Link multiple sub-objectives, set weights for importance, and reward based on overall group completion. For example:
- Combine volume, distribution, and display targets.
- Set completion ratios (e.g., 25% for each sub-objective) with payouts based on progress toward a 100% sales goal.

Flexibility to Match
Your Unique Needs
With VXP, you’re not limited by one-size-fits-all solutions. Our system allows you to create:
- Objectives tailored to your market.
- Flexible payment structures to reward achievement accurately.
- A clear, actionable interface for sales reps to stay aligned with strategic goals.
Ready to revolutionize your sales execution? Let VXP empower your team with the tools they need to track, achieve, and exceed objectives.


“Our reps are now more than ever, fired up to tap into this new tool’s potential and drive their individual growth. I have to say, seeing this newfound excitement makes the decision to switch to VxP a no-brainer.”
Matthew Mumme
Vice President of Sales & GM, Stokes Distributing