Focusing on
Top-Line Revenue with VXP
VXP was founded to foster a sales focus on volume and profit. However, we know there can be hesitancy to share profitability information with your sales team.
That’s where our incentive structure based on revenue comes in.
Your custom VP implementation can be built to give you tools and strategies to target top-line revenue growth instead of profit, all without losing sight of volume.
How VXP Helps Elevate Your Focus to Revenue
VXP introduces your sales team to a dual-goal framework: revenue goals and volume goals. This approach ensures volume remains a lever to pull while elevating the conversation to include revenue, aligning both metrics with your business objectives. Our platform creates a cultural and behavioral shift, helping your reps understand and prioritize revenue while maintaining their commitment to volume.
Here’s How We Do It
DAILY ENGAGEMENT
VXP provides an application that keeps revenue and volume goals front and center for your reps every day.
INCENTIVE TIES
Variable compensation is directly linked to behaviors that drive top-line revenue, reinforcing positive changes in the field.
EDUCATION AND LANGUAGE
We equip your team with the tools and knowledge to understand revenue as a critical driver, helping them make smarter decisions for their routes.
Proven Results
One of our clients shared their journey before adopting VXP. They had attempted to implement similar strategies using route accounting software and Excel, but their efforts failed to gain traction. Why? They lacked the behavior reinforcement, everyday focus, and integrated incentives that the VXP system provides.
Since making the switch to VXP, this client has seen remarkable results, including a 6-9% spread on revenue growth versus volume growth. Their revenue is outpacing volume trends, proving the effectiveness of focusing on dollars. They regret not transitioning to VXP sooner, as the platform’s daily visibility, behavior reinforcement, and tailored education have transformed their sales approach.
“Before we started with VXP, we tried an internal version of the program ourselves but struggled to see any traction. Once we brought VXP on board, we immediately noticed growth that had previously been stagnant. Now we’re seeing revenue gains even where case trends are flat, all because VXP helped us zero in on what really matters. I only wish we’d made the switch sooner.”
Joe Marcantel
COO, Daniel L. Jacob & Co., Inc
Choose VXP to Guide
Your Sales Team
Driving top-line revenue growth directly impacts your bottom line by improving the financial health of your organization. With VXP, you gain:
- A clear pathway to revenue growth: Shift your team’s focus without abandoning volume goals.
- Tailored strategies for your business: Designed with wholesaler knowledge to address your unique challenges.
- Real-time feedback and motivation: Empower reps to take ownership of their routes with actionable insights tied to their performance.
If you’re looking to change how your team operates, drive more revenue, and ultimately deliver more profit to your bottom line, VXP has the solution you need.
