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The world of beverages is evolving, and a new contender is shaking up the market: THC drinks. With projections that the cannabis industry could surpass alcohol, it’s no surprise that THC beverages are making waves. At VXP, we’re diving deep into what this means for beer distributors and why this category represents a massive opportunity for growth and innovation.

Baseball managers & scouts and distributor leaders & sales reps have a lot in common.  They both look at thousands of unique products and decide what will get them the best results.  

Moneyball thinking can help beer distributors just as much as it helped baseball—focusing leaders and teams on the stats that really matter to drive results.

Learn strategies that companies can use to prevent their sales reps from simply “going through the motions” and focusing only on achieving the minimum performance requirements to earn their commission.

Many other industries and companies pay their sales reps based on the profits the company generates. This is a revolutionary way of doing business, as it incentivizes the sales reps to not only focus on making sales but also to ensure that the company is generating as much profit as possible.

People respond to incentives. How an account or a part of your business performs is truly correlated to how you are incentivizing your team and your salespeople.  You can drive sales rep behavior change and engage them to think differently when they are incentivized to help the business make more money.